2 Tools, 2 Founders, 2 Brands

ChatGPT Estimated Read Time: 2.25 Minutes 📖

Author

RC Williams
October 03, 2023

Hey all,

Happy Tuesday and happy Q4! This week for Yellow Notes we have 2 founders, 2 tools and 2 D2C brands we want to highlight.

Let’s get started!

🫒 Aishwarya From Brightland - we recently did an incredible interview with the founder and CEO of Brightland, Aishwarya. Brightland is becoming a staple name in the D2C world and Aishwarya gives us a unique look under the hood of how she’s built the brand, expanded SKUs and grown a powerful omnichannel strategy.

🐶 Zach From Viva Raw - I caught up with Zach, the founder of Viva Raw fresh dog food, earlier last week. Viva Raw is a new D2C dog food brand that is growing 100% organically. In a competitive category like fresh dog food that has some massive paid social spenders, it’s unique to bootstrap a 7-figure brand exclusively off of customer referrals and word of mouth — that’s exactly what Viva has done!

Now we have two new and exciting tools that we recently brought into the 1-800-D2C community and directory to highlight…

Tool #1: Source Medium

Meet SourceMedium, a powerful, modern data platform that allows D2C brands to seamlessly connect, store, and integrate their omnichannel data to make better biz decisions.

SM integrates with 50+ tools, offers data warehouse storage and automated health quality checks, and already has a bunch of top D2C brands from the 1-800-D2C directory leveraging it...True Classic, Olipop and Immi for example.

The platform is tailor-made for D2C operators, from non-technical startups to enterprise-level data teams which is quite unique. The tool is meant to mold into each brand’s requirements, scaling with you as your needs grow.

We’ve got a feeling we’ll start to see Source Medium in more and more tech stacks as D2C brands start to prioritize the health and quality of their data.

Tool #2: StayAI

Meet StayAi, a new and powerful growth tool in the subscription category. Think of StayAI as the subscription platform for growth and performance – they bring a unique perspective on how D2C brands should think about subscriptions.

It’s exciting to see some true innovation in the subscription space – StayAI has some unique features like their supercharged customer portal, dynamic bundle builders and personalized recommendations leveraging AI. They also have built-in A/B testing capabilities and predictive analysis for D2C operators to leverage via AI automations.

A lot of big-time brands from the 1-800-D2C directory leveraging StayAI - Magic Spoon, Olipop, Curie and Obvi for example. Instead of just offering subscriptions for your D2C brand, StayAi helps you turn those subscriptions into a true performance and growth channel.

2 New D2C Brands To Check Out

🍬 Rotten Gummy Words - feed your freak with Rotten’s gummy words straight out of their lab. Made with compostable packaging, 60% less sugar and sickening taste, we certainly the brand they are bringing to the candy world.

🧦 Outway Socks - incredibly comfortable, all-day performance socks designed to inspire personal bests. Outway is a brand to watch — they have top tier operators behind it and are growing like a weed. These Fruit Salad socks might be our favorite pack.

We’re only a few weeks out from the Q4 craze kicking in. I’m eagerly awaiting to see how early sales and offers get started this year.

Sean Frank, CEO of Ridge, had an insightful tweet on Meta performance in September and what he thinks is coming down the pipeline for D2C (softer October, but thinks Q4 will crush). Read the thread here.

That’s all for this week. Let me know if you thought this style of newsletter was a good one - I’d love your feedback.

Best of luck to all of our D2C operators preparing for Q4, the team at 1-800-D2C is always here as a resource to help.

Talk to you next week!

- RC

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