D2C Memberships, First-Party Data & Verification

Hey all,

Happy Tuesday! We are officially 38 days out from Black Friday.

This week, we have a unique D2C brand to share that we just added to the 1-800-D2C directory as well as a new tool.

But first, we have an awesome editorial piece from Abby Holtz (founder @ The Lobby) to share.

Abby wrote up her Beginner’s Guide to Influencer Marketing for D2C brands here — Abby works with some top tier brands like Jolie, Recess, Ceremonia and Bala on influencer marketing, so she certainly knows her way around driving ROI through influencers and creators.

Check out her Influencer Marketing Beginner’s Guide on 1-800-D2C.

OK, now let’s get into the D2C brand and tool of the week.

1-800-D2C Brand of the Week: Greyson ⛳

Meet Greyson Clothiers, a unique D2C apparel brand bridging the gap between fashion and sports. Greyson is an incredible brand that’s built up a cult-like following through their products, mission and community (or “Pack”).

Greyson offers their top customers a tiered membership program with tons of different perks — IRL community events, wellness retreats, exclusive shopping access and more.

They have hundreds of members and apparently put on top tier events.

They offer their “Pack” members 4 different membership tiers on an annual subscription. They even have Pack Leaders who drive their ambassador program and, in Greyson’s words, “hold the shared vision that with hard work, dedication, and support for one another, they can impact our commUNITY”.

Check out how they offer/tier their memberships here.

It feels like Greyson has encapsulated the vibe, relationship quality and camaraderie of a suburban country club, but in a D2C brand.

Tech Stack Highlights from Greyson:

• 📊 Source Medium for Analytics

• 🗺️ Hotjar for User Heatmaps

• 🛍️ Loop for Returns & Exchanges

• 📧 Klaviyo for Email Marketing

• 📖 Shogun for Landing Pages

Greyson is a really unique brand in the D2C world — incredible products, a real “brand” and a passionate, bought-in IRL community that not many brands are able to pull off.

Check Out Greyson’s Tech Stack ⛳

1-800-D2C Tool of the Week: Black Crow 🐦

Meet Black Crow AI: a new and exciting tool to the 1-800-D2C directory that helps D2C brands turn first-party data into their strongest and most profitable asset. Black Crow essentially helps D2C brands recognize anonymous users and leverage their AI models to predict what they’re going to do next.

A lot of D2C brands from our directory leverage Black Crow - Bushbalm, Sakara, Clean Simple Eats, Burrow - on average they see an incremental 20-30% bump in revenue overnight from Black Crow’s ability to enter anonymous users into email flows & paid social platforms.

We were excited to bring Black Crow into the directory - it’s certainly a “no-brainer” for D2C brands as the revenue bump is entirely incremental. I’m actually onboarding my own brand with them now too.

The Black Crow team has done 100% of the onboarding work and we get a 30 day free trial of the platform to see just how much incremental revenue and audience growth they drive for us. Excited to share how it goes!

Check Out Black Crow Here 🐦

New to 1-800-D2C: Tool Verification ✅

We are excited to roll out a new feature for the top tools on 1-800-D2C: Tool Verification.

As you browse around our tool categories and check out tools in a D2C brand stack, you’ll start to see a blue checkmark pop up next to some of the top tools. This means that the tool is verified, trusted and recommended by the 1-800-D2C team and community.

While the Verification Program is just launching this week, it’s been a long time coming!

1-800-D2C’s mission is always to help founders and operators build the best brands and tech stacks in the world, and highlighting the top tools in each category is a step in that direction. More to come here!

Helpful Links & More Content ☎️

• Beginner’s Guide to D2C Influencer Marketing by Abby Holtz

• Behind The Tool: Jamyang From Centro Commerce

• Follow 1-800-D2C on Twitter (…or X)

• Submit Your Brand To 1-800-D2C

• Submit Your Tool To 1-800-D2C

That’s all for this week from 1-800-D2C.

I hope the BFCM prep and planning is going well and everyone is ready to capture the big moment soon.

See you next week!

-RC from 1-800-D2C