1 Brand, 1 Tool, 1 Tactic

Hey everyone,

This week we have one D2C brand, one tech tool and one BFCM tactic to highlight.

We also have some incredible founders coming onto 1-800-D2C next month, including the founders of Nori, Flaus, Love Wellness and more. Stay tuned for some incredible interviews and insights from them coming up.

Let’s get started 👇

Brand of the Week: Prose

I am a big fan of Prose. How they are able to custom-make and formulate every single product at their scale is quite incredible. Prose initially started with their innovative custom hair care products and got to meaningful scale before venturing into new verticals — custom skincare is the latest.

Their D2C experience is top-tier as well. It’s one of the few ecom sites out there that takes personalization to its lengths. if you’ve ever bought from Prose, you’ll know what i mean.

Every touchpoint they have with you feels custom, personalized and as if you had a personal assistant shopping for you in a beautiful salon.

Prose Tech Stack Highlights:

🫂 Siena AI - customer experience

📊 Northbeam - data and analytics

📱 Attentive - SMS marketing

🔥 Hotjar - user heatmaps

Check Out Prose’s Full Tech Stack 🧴

Tool of the Week: Numeral for Taxes

Numeral is an awesome time-saving tool for D2C brands that solves their sales tax burden. It’s not a secret that managing sales taxes can be a huge pain for brands.

Numeral’s platform offers a white glove sales tax service that handles everything related to sales taxes, compliance and more.

The tool claims to let you spend less than 5 minutes/month on sales tax compliance. Some of the top brands in the 1-800-D2C directory leverage Numeral — Aura Bora, Graza, Crossnet and more. I also personally use Numeral at Rejuvia and it certainly has saved us countless hours with sales tax and helped us dedicate that precious time elsewhere.

Check Out Numeral Here ⚡

Tactic of the Week: BFCM Starting Early

I thought this was a fantastic blurb this week from Nate Lagos, the Head of Marketing at Original Grain.

How early you start your BFCM sale is always the hotly debated question of the quarter each year and Nate gives us a great take on why they’re starting on November 1st.

They have data showing that customers acquired in the period have much higher LTVs, their site CVRs always jump and the more time they give their sale to run on acquisition, the more opportunity you give yourself on Meta to scale.

Plus, he thinks consumers will run out of money by December 1st. Check out the full tweet here.

New Brands and Tools to 1-800-D2C:

We’ve added some awesome new brands and tools to our directory in the past month - here are some highlights:

Brands:

🪒 Bushbalm - skincare products for ingrown hairs and razor burn

⛳ Greyson - fashionable and functional apparel meet golf

💧 Simple Modern - stainless steel insulated water bottles

Tools:

❤️ Siena AI - AI customer experience platform

📦 Wonderment - the ultimate order tracking tool

📈 Redtrack - unique data platform for brands

If you have an awesome brand or tech tool you want to see on 1-800-D2C, then submit then here — tech tool and D2C brand.

That’s all we have for this week! Talk to you all next week.

PS: 1-800-D2C is speaking on a Black Friday panel this afternoon hosted by Recart. We’ll be chatting about one key tactic D2C brands must do this BFCM alongside some incredible operators from Feastables, Hexclad, Simple Modern and Ilia Beauty. Stop by and watch at 2pm ET today (link here) 💪

- RC

Helpful Links & More Content:

• Make a Friend’s Rates Account (Beta)

• Subscribe To Our Weekly Newsletter

• Hire 1-800-D2C For Tech Support

• Submit Your D2C Brand

• Submit Your Tech Tool

P.S - sharing our newsletter with an eCom friend would mean the world 💛